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The book was published on november 10, 2011 by portfolio/penguin. Based on a study of thousands of sales reps across multiple industries and geographies, the challenger sale argues that classic relationship building is a losing approach, especially when it. By matthew dixon & brent asamson | the mw summary guide the mindset warrior k.p. Learn the key points in minutes..
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Web among the five kinds of salespersons, “challenger” sales individuals are the ones who are thoroughly aware of customer needs and offer innovative solutions. Why insight matters it's not what you sell, it's how you sell 38% of customer loyalty is attributable to outperform the competition in brand, product, and service four key rules: Based on a study of thousands of sales reps across multiple industries and geographies, the challenger sale argues that classic relationship building is a losing approach, especially when it. Learn key points in 20 minutes or less.
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3) Reps Will Become Too Aggressive If We Tell Them To Take Control.
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